I went to a seminar offered by our environmental council at work awhile back on conservation landcaping and was inspired to add in the new new flower beds I started this year. (They are doing great by the way.)
When attending the one offered this month on making and using rain barrels I was talking to 2 friends on the council. I thanked them and encouraged them to keep their speaker series going and offered up my new bed example as proof that they are making a difference. They asked for pics, I sent them in...and now they want to feature me on our intranet for a news story next month. I have until the 15th to get my stuff in.
I work for a very large company so it's pretty cool to think of all those folks reading about my little home project and thinking about how we can all make a difference.